SERVICES: CONTENT

Breastfeed Atlanta — a full service breastfeeding medicine center with locations across metro Atlanta — needed to grow its base of referring healthcare providers.

To create an opportunity to network with doctors, physician assistants and nurse practitioners, the company engaged ClearWing to produce a thought leadership piece that would double as a sales aid. The goal was to present potentially life-saving education position and position Breastfeed Atlanta as a leading expert.

ClearWing interviewed the company’s founder and ghost wrote a bylined piece, keeping in mind that while healthcare providers are educated, they are also time-poor. The position paper needed to inform quickly with clear, simple language and supporting graphics.

In the end, the mini white paper gave Breastfeed Atlanta representatives a smart way to get their foot in the door, get in front of providers, and keep Breastfeed Atlanta front-of-mind. Some providers hung the informative piece in their offices for reference. ClearWing won a Phoenix Award from the Georgia Chapter of the Public Relations Society of America for the content piece. Most importantly, Breastfeed Atlanta continues to connect with healthcare providers and help save babies’ lives.