SERVICES: BRAND IDENTITY . PRESS RELEASES . PITCHING
Now known as Revelation Pharma, Innovation Compounding was an independent compounding pharmacy that helped roll out COVID-19 vaccinations in the Atlanta metro area.
In preparation for FDA approval of emergency use of the COVID-19 vaccine, the company engaged ClearWing to help:
Create a name and content for a new service/registration website
Land media attention to book vaccinations
Service naming & website content
Because FDA approval was expected any minute, time was of the essence. ClearWing conducted a fast discovery process and guided the company through an urgent service naming process. The name (and URL) selected for the new service was VaxGeorgia.com.
Media attention
Once FDA approval came through, healthcare workers, seniors and the general public would need to know they could get vaccinated at Innovation Compounding.
Located in the Atlanta metro meant this company’s story would be in competition with hundreds of other locations with similar stories. Rather than focus only on vaccination, ClearWing positioned Innovation Compounding as a leader in the community as well as in the independent pharmacy space.
We used targeted pitching tactics to share the story with various general, healthcare and business audiences in both Cobb and the greater Atlanta metro. ClearWing coordinated interviews of the CEO and patients. We also facilitated getting signed patient waivers and supervised all on-site filming to ensure compliance with HIPAA. Finally, we provided b-roll, images and information to the media that did not come on site.
As a result, the vaccination events were fully booked. The stories garnered millions of impressions when they aired multiple times in broadcast, print and digital media, including:
WAGA Fox5 News (multiple airings)
WXIA 11Alive News
Marietta Daily Journal
Douglas County Sentinel
Rome News-Tribune
Atlanta Medicine Magazine communications
Georgia Pharmacy Association publications/communications
Georgia Association of Physician Assistants publications/communications
Cobb Chamber of Commerce publications/communications
Additionally, this engagement and follow-up stories helped the company and its CEO become a regular source for media stories related to COVID-19 vaccination and other healthcare topics.
