SERVICES: WEB COPY . CONTENT STRATEGY . BLOG SERIES . SOCIAL MEDIA

Now known as Red River Brick, Meridian Brick had a website that looked like it was for brick layers. (Rugged.) But Meridian needed to engage with the buyers: architects, designers, developers, and even DIYers. It was time to renovate its brand identity.

Meridian’s marketing solutions company — Dynamic Marketing Systems partnered with ClearWing Communications to:

• Write cornerstone website content

• Create strategic content plan

• Pen lifestyle & design-oriented blog posts

• Create all-new social media channels with robust lifestyle & design content

Within two years of the marketing overhaul, General Shale acquired Meridian for $250 million, which is now known as Red River Brick. With the exception of the company name and logo, the cornerstone web content, blog posts and social media accounts remain a vital part of Red River Brick’s brand identity.