SERVICES: KEY MESSAGING . COPYWRITING

After an established Georgia law firm brought in a new partner and honed in on their passion for people who had experienced a personal injury, they knew it was time to rebrand. While NSW Law had strong core values and proven processes with clients, they needed the right messaging to use as a basis across all of their marketing tools.

ClearWing partnered with Annatto — a branding, graphic design, and marketing agency — to create clear and concise key messaging for NSW Law. ClearWing conducted a half-day discovery session to learn about the company. Once we learned that personal experience drove their passion for personal injury clients, we employed storytelling tactics.

The final key messaging is used across marketing tactics to help future clients understand this group’s true compassion, authenticity, and expertise.