SERVICES: NAMING

A physical therapy clinic in Atlanta was in partnership with a yoga studio under the name Solstice Clinic + Training Center. While great neighbors, it became clear they should operate independently. It was time to rebrand as a center for physical therapy, fitness and nutrition.

ClearWing teamed up with Brandon D. Hunt Design to walk the client through the very personal and complex process of naming a business. We captured their vision for their new brand in a discovery session and conducted secondary research. Then we provided several rounds of name ideas, refining the options as we learned what the client resonated with. While ClearWing supplied the structure for the process, the client was involved every step of the way.

In the end, Bridge Body was the modern, bold, and approachable name that would serve as the foundation for the company’s new brand identity.