SERVICES: KEY MESSAGING

A forward-thinking, barrier-breaking pharmaceutical company wanted to change the way pharmaceuticals were marketed through a new idea: pharmaceutical franchising.

Galt Pharmaceuticals’ founders created a new company to manage Phranchising operations — to start, they needed to boil down their new concept into easy-to-understand key messaging that could serve as a basis for marketing pieces, including the company’s new Galt Phranchise Systems website.

ClearWing worked with the company’s founders to create clear and concise key messaging for Galt Phranchise Systems that explained the concept, the founders’ “why,” and how it will change people’s lives. The key messaging became a foundation to be used across all marketing materials, such as the website pictured below.