SERVICES: PRESS RELEASES . MEDIA RELATIONS . GRAND OPENING

Breastfeed Atlanta — a full service breastfeeding medicine center — opened a new location and needed to promote its services.

To help Breastfeed Atlanta create awareness and promote its services, ClearWing:

• Recommended and helped plan a grand opening.

  • Invited media; high profile guests including state representatives and other community stakeholders; neighbors; healthcare providers in the area; and moms and babies of course!

  • We even ordered the flowers and secured a pair of ribbon cutting scissors for the event.

• Wrote press releases and earned media coverage with targeted pitching about the grand opening and other relevant community events.

• Provided on-site support media interview support with Fox 5 News and others.

• Crafted supporting social media posts.

• Crafted a mini white paper to use as a sales aid when visiting healthcare providers.

The events ClearWing publicized were packed. Local media coverage included Fox 5 News, Atlanta-Journal Constitution, Marietta Daily Journal, Cobb Life magazine and more. High profile stakeholders shared media posts about the importance of the new business in the area. And, the business continues to thrive, helping babies get healthy and grow to their full potential.