SERVICES: CONTENT

Cox Media Inc. subsidiary Videa — an automated TV marketplace buying and selling technology — positioned itself as the market front runner by providing valuable industry research. The tech company conducted annual industry surveys, produced educational reports and shared them with the media.

Videa engaged ClearWing and Brandon D. Hunt Design to creatively package the data in a light, entertaining and informative way. ClearWing presented concepts to the clients, dug through the research and followed the brand’s voice guidelines when crafting the reports. We wrote several survey reports for the company and helped craft advertising messages to promote the survey reports.

The report was distributed and pitched across many platforms including the media, trade associations, prospects and influencers and earned more than 600 downloads. A paid web & email campaign with trade publication MediaPost earned nearly 1,500 clicks.

And, ClearWing won a Phoenix Award from the Public Relations Society of America in recognition of this work.