SERVICES: SOCIAL MEDIA . PUBLIC RELATIONS

Galt Pharmaceuticals offers non-opioid pain relief and other therapies to help patients live better lives. It also created a completely new concept in the industry: Pharmaceutical Phranchising, challenging the way things are typically done in Big Pharma.

Galt announced a 36-hour, four-day workweek to its employees with the goal of encouraging and supporting work-life balance. As Galt’s communications partner, ClearWing saw an opportunity to leverage the news to further position Galt as a non-traditional pharmaceutical company in the news media and online.

ClearWing used targeted pitching techniques to share the story with the audiences of various media outlets, including National Public Radio/WABE, BioSpace, and Cobb Business Journal.

On social media, posts about the four-day workweek garnered thousands of engagements (likes, comments, clicks, shares). As a result, Galt’s LinkedIn followers grew six-fold to more than 6,000 followers in a two-month period.