SERVICES: SOCIAL MEDIA . PUBLIC RELATIONS

Wellstar, one of the largest health systems in Georgia, aimed to position itself as the preferred healthcare expert.

Wellstar partnered with ClearWing to support its public relations efforts. ClearWing’s team:

• Crafted press releases announcing groundbreakings on new construction, new healthcare services and awards and recognitions

• Wrote advertorial features for a range of publications, including Atlanta Business Chronicle and James magazine

• Interviewed subject matter experts and created talking points for groundbreakings, media speaker panels and fundraising events

• Wrote video scripts for paid Wellstar spokespersons, including world champion shortstop Dansby Swanson